Landing Pages for Education and For-Sale
April 18, 2017
When selling domains, how crucial is an attractive for-sale landing page, and can you charge a premium for it?
When it comes to selling domains, how crucial is a good for-sale landing page?
Consider Apple Stores: the experience is more important than the store itself.
When you go into any Apple Store, you’re met by a cheerful salesperson who is really interested in making you happy.
First impressions are important.
Then you’ll note that the items are organised by table, that the devices are all exhibited at the same angle, and that you may touch and play with them all.
To make the experience simple, cables are carefully routed into holes. At regular times, fingerprints are cleaned off the displays.
One may argue that there is no distinction between a Mac and a PC. They both use the same software for gaming, design, and office productivity.
Despite this, Apple is able to charge two, three, or four times as much for their devices as competitors Microsoft and Google.
Also, consider how Apple stock has done over the last two decades:
Now I understand that stock performance is influenced by a variety of things. That does not escape my notice.
The reality remains, though, that consumers like the Apple experience.
First impressions are important. Style is important.
So what can we learn from Apple as we consider our landing pages for domain name sales?
Impressions are important. You want to land on a website with a clear call to action, such as “This domain name is for sale.”
You have arrived at the appropriate location if you are interested in purchasing this domain name.
There is no room for doubt. There aren’t any adverts, clickbait, or unclear calls to action on what you want the visitor to do presented.
Style also matters.
Potential buyers are more likely to examine the prospects and pay a premium for it when presented with stunning images, sans serif fonts, and a personalised message centred on advantages.
A filthy automobile would never be offered for sale on a used car lot. Without taking a shower and brushing your hair, you wouldn’t even think of going on a first date.
As a result, if you want to sell your domain name for a premium price, start with a lovely design, greet your visitors, explain how your domain name will benefit them, and include a clear call to action.